In this fast-moving #keynotetelevision – style presentation, I explore the transformative impact of so-called “digital labor” driven by artificial intelligence (AI). I discuss the shift from human to digital labor, from HR to IR (intelligent resources), the concept of AI agents, and potential scenarios for AI’s autonomous capabilities. This could be heaven or it could be hell #hellven Key topics include economic implications, job displacement forecasts, the balance between technology and human control, and ethical considerations for a future driven by “AI everything”